6 Collaborations Between LEGO and Other Brands You Didn't Know About

Introduction

While LEGO's partnerships with brands like Star Wars or Harry Potter are well-known, the iconic brick company has also entered into lesser-known collaborations that might surprise many enthusiasts. Here's a look into some unique alliances between LEGO and other brands.

1. LEGO x IKEA - BYGGLEK Collection

• This unexpected collaboration brought together the world of flat-pack furniture and LEGO's interlocking system. The BYGGLEK collection comprises storage boxes that double as building platforms, seamlessly integrating play and storage.

2. LEGO x Adidas - Footwear Collection

• Sneakerheads and LEGO fans rejoiced when LEGO partnered with Adidas to release a line of vibrant sneakers. These shoes, inspired by classic LEGO colors and elements, bring a playful twist to athletic footwear.

3. LEGO x Levi's - Wearable Bricks

• The fusion of fashion and play took a new form with the LEGO x Levi's collaboration. This collection featured customizable clothing where fans could attach LEGO DOTS and create their unique designs on denim jackets, jeans, and hats.

4. LEGO x Belkin - iPhone Cases

• Tech met toys in this partnership. LEGO teamed up with Belkin to produce phone cases that allowed users to customize their cases using regular LEGO bricks, turning phone protection into a creative canvas.

5. LEGO x National Geographic - Exploration Sets

• With an aim to inspire children about wildlife conservation and exploration, LEGO and National Geographic launched sets featuring ocean explorers, jungle rescue operations, and savannah wildlife adventures. Each set educates kids about the environment while sparking creativity.

6. LEGO x Chronicle Books - Literary Adventures

• Diving into the literary world, LEGO partnered with Chronicle Books to produce a series of puzzle books, buildable notebooks, and journals. These publications combined the fun of LEGO with reading and writing, turning literary pursuits into tactile adventures.

Conclusion

LEGO's collaborations extend far beyond its traditional toy territory, venturing into fashion, technology, literature, and more. These partnerships underscore the brand's versatility and its commitment to continuously pushing the boundaries of creativity. Whether you're into fashion, tech, or environmental conservation, LEGO's dynamic collaborations ensure there's something for every enthusiast.